Today's Baby Boomer is the opposite of his parents and doesn't want the independent living of a Golf Club Community popularized in the 1960's, 70's and 80's. He now wants a full amenity Resort Property full of personal services and is willing to pay for it. He doesn't have the time his Father had to be good at Golf and he is not planning to retire into a community either. He prefers to take lots of short trips to a worry free property and stay closer to the family unit and business who need his support.

Today the cost of getting these prospects are exceeding $1,000 per qualified lead thanks to competitive over development, and the only way to lower this cost per lead is to avoid highly specialized product at prices catering to niche markets. Projects can't afford to offer only very selective property anymore than a gift shop can afford to offer just a few select items. A project has to cater to a variety of demand from lower priced Time Share for those that only average 2.5 weeks of vacation time per year, to the higher priced fractionals for those seeking a relationship between use and price in a resort environment. In whole ownership sales it is critical to balance various size and price point relationships as well as the level of luxury and services included in 3-4 Star luxury residences. In 5 Star Condo Hotel Product Amenities, Personal Service and Professional Management in a Branded Flag would be essential.

We call this the "Chinese Menu" that offers every inquiry something of interest at their particular style and price point and effectively diversifies the project enough to benefit from higher potential appreciation by limiting excessive repetitive inventory.

One thing is clear in Master Plan Design is that a Project without Resort Amenities and Personal services regardless of the level of quality is doomed from the start.

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