United Capital Realty

Licensed Florida Brokers

We have supported Developers by designing competent Market Driven Master Plan Designs since early projects when Buyers (Boomers Parents) where looking for independence and security in a Golf Club Community. Today our clients depend on us to continue understanding the Who, What, Where and Why that is driving Real Estate Vacation Home sales.

Today our Multi-Phased Planning and Marketing Stratgy is a comprehensive road map measured for its organic success every step of the way. We are designing full amenities projects with hospitality components for the active-lifestyle Boomer generation that has no intention of retiring. The market buying vacation properties today want properties full of personal services because he has more money than time to enjoy it with his family.   He may play golf but doesn't have the time his Father had to be good at it and instead is more interested in activities that his whole family can enjoy together when on vacation.   Iqually important is that the property be competently worry-free ans well managed while he is not using it and ever ready when he spontaneously decides to use it on more frequent short trips rather than prolonged seasonal stays.

Multi-Phased Planning In Breif

Phase I   The Master Plan

Most critical in the Phase I Master Plan is the planned Amenity or Theme based attractions within the project or Destination.   Once selected from concepts that can vary from Eno-tourism to Eco-tourism or using diverse Amenities from a Water-Park to Medi-Spa, -we stay on message throughout the design process; ever mindful of buyer profiles, copy-cat competition and Profit and Loss projections in every subsequent decision.   This critical design stage can be the most difficult of the entire process and is pivotal to the success of the project.   We avoid at all cost the most common mistake of thinking "Build it and they will come" as most Developers do from over confidence. Instead we plan on stable organic growth arising from its own word of mouth success.   We decrease risks by creating positive press releases of the Developers work in building a Sustainable Development that has the highest positive impact in conservation and education in the local community.   This priceless press provides the most competitive advantage and is rewarded by those who would like to identify with such a WIN WIN for all parties.

Phase II   The Permitting Process

Once satisfied with a well concieved and maximized Masterplan we submit the project for all entitlements and permits with governing authorities.   When necessary specialist consultants and engineers are contracted to manage any particular sensitive permits requiring their expertise.   Legal services are enlisted for requests for variances or complex zoning interpretations.   There is no room for errors or delays due to poorly substantiated documentation, studies and arguments in favor of the project.   Government agencies always appreciate that the burden of proof and expense be on the Developer to persuade public officials and will most likely deni petitions until presented with costly supporting studies and engineering reports.

During this time consuming permitting process that can exceed a year or two depending on environmental sensitive issues, the work of surveying and plotting subdivisions can begin without violating environmental laws.   A Founders Pre-Construction Reservation Sale can be initiated with "refundable" deposits taken on choice properties until contracts can be legally accepted.  Furthermore, these Pre-Construction Sales can support the Financing Application process that can also be intiated during this period of delay, as evidence of market pricing acceptance of the project.

Phase III   Sales & Marketing Process

30 YEARS OF SPEAKING FROM EXPERIENCE!